Designed and illustrated keyframes to be used in commercials, web, print, and in-store advertising.
Hummingbird Character sheet (2/2)
Hummingbird preparing for Spring. Additional keyframes for their different media.
End cap displays
Style guide mockups that would become in-store displays. (guides by Little & Co)
Website and print guides
Style guide mockups using my hummingbird character for print and web advertising. (guides by Little & Co)
Cardboard pillar display
Close-up snapshot of a display pillar at our local Lowe's.
Vibo Travel Agency (1/3)
Exotic jungle travel poster sans poster type and exterior shot of the Vibo office.
Vibo Travel Agency (2/3)
1. Sunbather 2. Beach view 3. Scuba gear
Vibo Travel Agency (3/3)
1. Business travel 2. Retired couples travel 3. Ski holidays
1/4
Campaign Design
Clients
Lowe's, Vibo Travel
Project Type
Graphic Design
Lowe's 2017 Spring Campaign
In 2016, the design agency Little & Co. was developing the creative direction and brand style guide for Lowe's Spring campaign. Lowe's chose the direction based on one of my hummingbird characters. They commissioned me to contribute to making a hummingbird character to guide their customers through the different types of Spring savings. Their Design Director, Tim Schumann, and I collaborated on the art direction of the hummingbird. The look and how it would interact with Lowe's brand and their design direction. I made a character sheet with different poses and items the bird would use. Each keyframe was used in the brand campaign guides to give to other design agencies who worked on their design for print, web, store signage, and TV commercials. The videos below are an example of these being translated into motion design commercials by the BBDO agency. My concepts needed to be flexible and modular enough to work as design assets to fit the needs of any size and media for consistent visual impact.
Co-art Direction & Illustration
Vibo Rebranding Launch Campaign
The Spanish design agency, Saffron Consultants, was doing a top-down rebranding of the travel agency, Vibo. They commissioned me to contribute to their vision of modular travel posters -- for a poster to work on its own as the whole composition and for those elements in them to work as design assets for additional promotional material, a seemingly simple strategy for artwork made from vectors. Though in design compositional theory, the pieces in an image are in concert to create something more as a whole. Generally, those elements are not to stand out too much because they would throw off the rhythm of the piece. Elements get simplified and are shaped to help flow in the direction of the viewer's eye. Too much rendering focus can break that and cause overall static artwork. There is the design challenge, complete with the different media needs of size variations for readability. In creating these, I thought more like a graphic designer in how these would be used in different compositions and what I as a designer would need to support my copywriting with.
