Petcoach Store

Checkout/pickup area with employee uniforms, giveaway tote bags, & digital signage. Dog washing room with wrap around mural. Retail aisle with employee uniform and mural.

Animal Characters Sheet (1/2)

1. Labrador Retriever 2. French Bulldog 3. Pug 4. Cairn Terrier 5. British Bulldog 6. Dachshund 7. Basset Hound 8. Welsh Corgi

Animal Characters Sheet (2/2)

1. Exotic Cat 2. Kitten 3. Siamese Cat 4. Guinea Pig 5. Rabbit 6. Saddleback Butterflyfish 7. Panther Chameleon 8. Sun Conure 9. Red-eyed Tree Frog

Petcoach retail space

Storeroom floor with mural and signage

Jungle Mural Left Side wall

52'-9"x 7' mural designed work with their display monitors, bulletin board, iPads, & reptile habitats.

Jungle Mural Right side wall

19'x9'-8" mural wall that leads down a hallway with lower ceiling to the their restrooms.

Store Interior views

Aquarium area with employee uniform and tropical fish mural. Grooming room with employee uniform. Lounge area and reptile habitats surrounded by two jungle murals.

Big Dog Daycare

Playground room with wrapping left and right murals.

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Environmental Design

Client

Petco

Project Type

Graphic Design

PetCoach by Petco

I played an essential role in environmental design at Petco by creating character assets that seamlessly matched the display design team's vision. These modular vector pet characters were versatile assets that could be used in various mediums like store signage, digital screens and more. Additionally, I designed two wall murals that were carefully crafted to complement the adjacent store monitors, bulletin boards, tree sculptures, and reptile habitats. This collaborative approach ensured that my character assets and mural designs blended well with the overall store environment, providing an immersive brand experience. By paying attention to detail, the character assets and murals not only attracted a sophisticated clientele, but also enhanced the overall visual narrative, achieving a balance of sophistication and fun in the realm of pet care.

Co-creative Direction, Art Direction, Environmental Graphics, & Illustration

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