Square Smash Logo
CitySolve enlisted my expertise for the Square Smash app's creative direction and logo design. Tasked with creating an iconic logo that doubles as an app icon, I drew inspiration from vintage sports cards, aligning with the app's initial focus on minor league baseball teams. To infuse a digital gaming vibe, I incorporated vintage video game 3D typography. Opting for an abstract representation, the logo features blocks with embedded words, dynamically expanding outward. The chosen blue and orange color palette, reminiscent of sports teams, seamlessly bridges the gap between sports and video game influences. The Square Smash logo harmoniously combines sports nostalgia with contemporary gaming aesthetics, capturing the essence of the app's dual heritage.
Creative Direction, Art Direction, Graphic Design, & Illustration
PetCoach by Petco Branding
In the PetCoach franchise project for Petco, my emphasis on branding excellence led to the creation of a versatile set of modular vector pet characters seamlessly integrated across diverse mediums, from store signage to digital screens, tags, and video, catering to a discerning clientele reminiscent of the Apple store experience. The meticulous application of a design grid ensured unity among characters and typography, allowing adaptability across various layouts. These characters became the ambassadors of the PetCoach experience, appearing on signage, collateral, murals, video installations, vehicle graphics, employee t-shirts, and digital channels, achieving a perfect balance between playful charm and sophisticated aesthetics, transforming the pet care experience into an engaging and stylish adventure.
Creative Direction, Art Direction, Graphic Design, & Illustration
Lumadessa Branding
Lumadessa is a design lifestyle brand that is currently undergoing a rebranding process. The new creative direction includes an updated Lumadessa logo and new insignias.
Pattern Recognition is an art show that explores the uses and influences of patterns in modern artwork. The application of the grid, rhythm, and repetition of forms can create new perspectives in visual experiences, memory, and psychology. The show was curated, designed, and presented by Lumadessa and Josh Brill at the Zero Station art gallery. The objective of the show was to unify the random nature of the artist group shows under a common theme and design format. The overall show layout followed a grid system, with three pieces per artist, each made to the size of 15”x24" portions of the Golden Rectangle.
To promote the artists, the gallery presentation was designed with QR code signage next to each artist. The QR codes allowed viewers to download wallpapers of the artist's work and follow their different online media channels with the scan of a QR code with their phone. In 2010, QR codes were not yet part of the phone's camera, so guests had to download a free app to use them. Nevertheless, people enjoyed the experience because they could collect the art they loved and take it with them.
Creative Direction, Art Direction, Graphic Design, & Illustration
