Square Smash
Game App

The client came with a rough idea. Everything else was mine to figure out. Bingo was the jumping-off point but was a copyrighted property, so I developed an original game with its own logic and playability. I reduced the tile count from traditional Bingo to improve game speed, adapt to different screen sizes, and keep the experience readable and fast. I developed the creative brief, visual mockups, and screen-by-screen flow maps the developer could use as build instructions. Ad placement was worked into the game structure to create a revenue model that offset the subscription cost, and icon packs were developed as a sellable add-on within the white-label platform.