Lumadessa
Brand Design

Project Insights & Outcomes

An independent art label built from a personal project into a brand with global licensing partnerships, spanning brand identity, product design, packaging, e-commerce, and motion graphics.

Challenge

Lumadessa started as a side project, a personal exploration of the design identities of birds and animals through a geometric illustration style. The press took notice and the audience grew beyond designers and creatives into a broader market. The challenge shifted from making the work to sustaining it, keeping the audience engaged, growing sales, and expanding the brand without diluting what made it worth following in the first place.

Approach

Lumadessa operates on a simple principle: make every piece iconic. Each animal went through extensive drafts, learning its form and distilling it down to its graphic essence. That craft established the visual language of the label and became the foundation everything else grew from. Each product, collaboration, and release extends that foundation into a different format or context without diluting what the label stands for.

Outcome

The work earned licensing partnerships with Element Skateboards, Lacoste, Junior Monarch, and Habitat, placing the artwork on products across global markets. Press coverage from Dwell, British Vanity Fair, Apartment Therapy, BuzzFeed, and others brought the label to a wider audience, expanding both the product line within Lumadessa and new products through licensing collaborations.

Role

Founder and Art Director. Visual design, brand identity, packaging, product design, e-commerce, licensing partnerships, artwork, motion graphics, and marketing assets for every product launch.

Sonzai Art Print
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Flora Fauna Collection

The art series that started Lumadessa, built around the design identities of animals and plants. What began as a way to see animals through a designer's eye, abstracting them through geometric form to reveal their essential character, became the visual foundation the entire label grew from. The original series launched as limited edition fine art giclee prints in a 5"×7" format designed to be collected individually or arranged as a grid.

image of art installation (for an art gallery)

Great Horned

Ruby-throated Hummingbird

Northern Cardinal

Blue Jay

Pileated Woodpecker

Toco Toucan

Magellanic Penguin

Blue-footed Booby

Giraffe Portrait Art

Zebra Portrait

Polar Bear Portrait

Nara Pt 1 Art Print

‍Introduction

‍Product Information

‍Call to Action

‍Introduction

‍Product Information

‍Call to Action

‍Introduction

‍Product Information

‍Call to Action

Brand Collabrations

Lumadessa has partnered with brands across industries to create products built around the Flora Fauna artwork. Element Skateboards released the Lumadessa Nature Series as a global limited edition capsule of skateboard decks. Lacoste produced a limited edition capsule sweater collection sold in the South Korean women's market. Junior Monarch applied the work to a kids rug line.

Junior Monarch
‍Zebra Kid's Rug

Lacoste
‍Red Hummingbird Cardigan

Lacoste
‍Blue Birds Sweater

Lacoste
Gray Chickadee Sweatshirt

Lacoste
Red Hummingbird Sweater Dress

Lacoste
Hummingbird Sweater Dress

Lacoste
Red Hummingbird Socks

Lacoste
Kpop Stars: Cho Rong (Apink)

Lacoste
Red Chickadee Sweatshirt

Lacoste
Kpop Stars: Nana & Raina (After School)

KDrama Show

Element Skateboards
Luma Nature Skateboards

Lumadessa Moon Phase Calendar

This 2026 calendar is a 24"×36" art print tracking the year's lunar phases alongside 105 milestones from humanity's journey to the Moon, from the Wright Brothers to Armstrong, spanning 200 years of flight and space exploration. The visual design draws from the NASA space program and the functional elegance of mid-century chronographers, specifically the Omega Speedmaster, the first watch worn on the Moon. It functions as wall art that rewards both distance viewing and close reading, and is available in three colorways: Space Black, Lunar Gray, and Stellar White.

Lumadessa 2026 Moon Phase Calendar
‍Space Black, Lunar Gray, & Stellar White Colorways

Close Up of Space Black Calendar

Close Up of Lunar Gray Calendar

Close Up of Stellar White Calendar

Flora Fauna Greeting Cards

A series of blank greeting cards translating the Flora Fauna collection into print. Each card is paired with a light grey envelope, printed on matte card stock manufactured using wind power, designed and printed in Maine.

Ruby-throated Hummingbird Card

Great Horned Owl Card

Atlantic Puffin Card

Blue-footed Booby Card

Magellanic Penguin Card

Northern Cardinal Card

Western Tanager Card

Yellow Warbler Card

Warble
Field Tote

A limited edition tote of 96 bags, designed in Portland, Maine and constructed in Bucks County, Pennsylvania. The surface pattern is an abstract design inspired by the song of the Warbler, hand silkscreened with slight natural variation across the edition. Made from pre-shrunk 100% black canvas with woven natural cotton straps and a nickel finished metal zipper. 17"×16"×6" with a 9"×16" interior pocket and 13" straps.